Target Audience Profile

Certificate of our film
We have decided to give our film a certificate of 15 as our film is a thriller horror film which has a few gory bit in but not too much that it will scare our target audience. our film will contain small amount of strong language which is suitable for teens. We decided to make it a 15 film and not a 12 as it wouldn't be much appropriate for minors because of the swearing and the minor violent which may be still too much for 12 year old and younger.

Who will it appeal to? 
Our film is a thriller horror film so it will appeal to both genre groups which is a good thing as it will attract more views. A lot of teens will be seeing the film as from my research i found out that teenagers and young adults are the most views of these genres as they like the gore and suspension. This is also because they like the fear when they watch these types of film.


Gender 
We feel that our film might appeal to the female audience because our main character is a woman and this will in a way relate to them seeing as they are the same sex. Male audience will too watch the film as is contains gory scenes and other conventions in a horror film.

Age 
Our main target audience is aged ranged from 15 to 25 year old as the certificate is 15. However we think that more older age groups will also watch our film because it may appeal to them. The film does not necessarily just be for 15 - 25 year old but also the older ages too.


Race 
The film will mainly be aimed to the English and the western culture because it will have qualities of a British horror film but we will try to get our film shown also in America to get the rating more high. Some films which our film will relate to will be "The Ring", "The Orphanage" and "The sixth sense" as they feature mainly children as a victim or the murderers. We have made sure that our film doesn't offend any races so we have featured a few races in our film such as Black, Asian and White characters.


Class and interests 
We think that the class range would be from low to high class as it doesn't really point to any class. We want all class's to watch our film as it's open to any one. Some audience may have similar interests due to the liking of similar films.